Ecommerce websites require a special design that allows them to offer services/products to clients in a suitable manner. Ecommerce website design in London meets the needs of retail businesses that wish to be present in the online marketplace. Innovative website design and good user experience can help the business thrive and expand. Our web design London team offers complete web design services and website support for ecommerce brands.
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Online retailers rely on a soundly designed online platform to sell their products or services. The e-commerce world is one that is evolving rapidly, and more and more businesses are making the switch from traditional to online selling. Therefore, designing and maintaining a functional and attractive ordering and delivery platform is essential for many businesses. Ecommerce website design in London is an option for all companies based in the United Kingdom that wish to sell their products to clients in England but also to international customers.
| Quick Facts | |
|---|---|
| Suitable for | Businesses interested in selling their goods online. |
| Ecommerce platform options | Our team can suggest various options. |
| How to choose the ecommerce platform | Based on functionality, features, future expansion plans. Our team can offer proper counsel. |
| Ecommerce website design principles | Consistent, professional, responsive. |
| Essential webpages included in the ecommerce website | Homepage, about us, contact page, product pages. |
| Domain name | Chosen by the client. |
| Web host provider | Talk to our team for options about your web hosting provider. |
| Usual development steps | The proposal phase, the development phase, the testing and the launch. |
| Proposal phase | We discuss the client’s vision for the website and propose the design. |
| Development phase | Frontend, backend development. |
| Ecommerce website testing | Usability tests, including those for different devices and operating systems. |
| Ecommerce website launch and support | After the launch of the ecommerce website, our team can provide ongoing support as per your chosen web design package. |
| Online payment options | We will help you choose and implement a reliable online payment system. |
| Ecommerce website security | Our team will give you details about the SSL certificate and the CVV needed to ensure the safety of your ecommerce website. |
| Timeframe for creating an ecommerce website | Approximately 4 weeks or more for complex websites. |
| Individual brand e-commerce website | A website dedicate to a single business that will sell its products online. |
| Marketplace website | Design and implementations for a multi-vendor website. |
| B2C website design | The most common type of website, one that offers products or services from a company to consumers. |
| B2B web design in London | Web design and optimization for businesses that sell products or services to other businesses. |
| D2C websites | Design for a website that will be used to sell directly to its consumers, not through retailers. |
| Payment gateway implementation | As needed for your website. |
| Payment security features | SSL and TLS protocols in most cases, 3D secure, address verification service, etc. |
| Shipping solutions | Delivery tracking |
| Analytics | Orders analytics |
| Product comparison tool | Our team can give you details upon request about the options to include a solution for comparing different products listed on the website. |
| Mobile optimization | Changes and enhancements to allow a good user experience for those who use mobile phones to shop online. |
| Multilingual support for your e-commerce website | Advisable. Our team can provide the integration. |
| Chatbot integration | Our team can help you with the UI design and programming for a website chatbot. Reach out to us for details. |
| When to contact our team for e-commerce web design | As soon as you decide to launch your online store. |
| Why work with us | We diligently use our knowledge and expertise to provide user-friendly and unique online stores so that you can start increasing your revenue from online sales. |
Some of the main features that are important in the case of ecommerce website design in London include the following:
Other features that are important for our clients interested in ecommerce website design in London include custom-built platforms, security solutions as well as multi-device responsiveness. If you have a business in the southern part of the city, our team specializing in web design in south London can help you.
An elegant and user-friendly design, as well as a good brand image, are essential. Our web design company in London understands the ever-growing importance of establishing a good online presence and can help clients across various business fields who are ready to launch a website to sell their goods or services.
From its homepage to your checkout and contact pages, an e-commerce website will invite or discourage the customer from making the purchase or finalizing it. In some cases, it can even discourage clients from returning to the website. With so many variables, users can choose to find a more pleasant online shopping experience on another website, should your online business, no matter how qualitative your products or services, fails to provide an overall pleasant and inviting shopping experience.
In the last year alone, the number of online transactions has increased significantly, as people were forced into lockdown and relied heavily on this particular type of shopping. Maybe you already had a website in 2020 or are now considering taking your business online or reinvent your store with an online version in 2021 (particularly for businesses that were forced to close their physical stores).
The following tips are useful for an ecommerce website that relies on intuitive navigation:
When it comes to homepage design, the first impression counts. This is the first page the user will see and it has the chance to highlight your brand as well as invite the user to purchase your products. However, the product listings are not commonly included on the homepage, so the user has a transition before starting to add products to the cart.
Some important elements to consider for the homepage ecommerce website design are the following:
Our web design London team can give you more information about the key elements included in an ecommerce homepage. Together with our specialists, your homepage will be catchy and informative and will hopefully determine the user to make the next step: shop on your online store.
Once a potential client has decided to make an online purchase, the workings of the ecommerce website will come into play. This is the moment when the design of the ecommerce website can provide an overall pleasing shopping experience or falter in this respect.
Our web design agency in London offers tailored solutions, according to the types of products sold on your website so that the end product is tailored to particular needs.
Some of the main aspects we pay attention to are the following:
Together with our team, you will also be able to answer multiple user-experience questions such as opting for a grid or a list view. The answer depends on the types of products that are sold. For example, a list view is suitable when the products have long descriptions or ingredients lists and a grid view is useful when the client can rely on a visual side-by-side comparison of a product for which the images/the visual presentation is a key selling point.
Our team can present you with examples as well as advice that covers other areas, such as the design of the checkout page which should include a number of elements such as the individual price and the total price.
Our specialists know that there are key differences between a desktop and a mobile version for an ecommerce website. The goal is to make your online shop available and easy to use across all platforms and this means upgrading the purchase experience on mobile. Many of your current or possible clients literally carry your store in their pocket and our web design company London can help you with solutions for letting your customers purchase from anywhere they may find themselves.
Some of the key issues that are addressed by our team when designing the ecommerce mobile platform are the following:
The main goal when expanding your store to mobile is to drive sales across all devices. Your customer could be using a laptop, a tablet or a smartphone and he would be granted the same shopping experience that will make him appreciate your services and come back for repurchases.
We invite you to watch a video about the importance of having a well-designed ecommerce website:
There are several options for building an ecommerce website. These include Shopify and Wix and they simplify the general process of creation to a certain extent. Our specialists in ecommerce website design in London work across all the major website building platforms that are suitable for creating an online store. Although these builders are user-friendly, only an experienced designer will know how to integrate elements and pay attention to details in a way in which the concept for the online platform will translate into a website that will be easy to use and will drive sales. This is why it is advisable to choose to work with a team of professionals.
Using a website builder has its advantages, which include the fact that some of the services also handle hosting for clients. Others also include search engine optimization (SEO) features, which are an important step for improving site performance and should be addressed even when the website builder does not include them. However, some of the disadvantages include the fact that some of these services do not allow for a convenient level of customization in the sense that changing templates may not be possible once the site is live.
One important issue to consider when choosing to open an ecommerce website is not only to have a high level of customization but also to integrate solutions for customer analytics. This way, you can learn more about your customer’s behaviour and their purchase decisions. Some of the key performance indicators for ecommerce, that should be monitored by website owners, include the following:
Another issue that shop owners may wish to consider is that the online store can be integrated with the business’s Facebook page and this can be an advantage for easier purchasing.
When choosing a website builder, pricing is also an issue as the platforms that allow for the creation of websites and their hosting have their own payment plans, which are monthly in most cases (and some have custom pricing for companies).
If you wish to build your website using some of the most popular solutions that are currently available, you can reach out to our ecommerce website design in London team who can work with Squarespace, Shopify, Wix, Weebly and other website builders.
Our graphic designers at WebDesignuk.London create unique solutions for each of our clients. User experience and interaction is paramount, and it is combined with maintaining the brand identity and extending it to the online store. This is especially important for new businesses, but it is also a key part of the process for stores that are transitioning to the online world.
Companies are likely to be interested in working with a web design company in London as the United Kingdom has one of the most developed ecommerce markets in Europe. According to the Office for National Statistics, the revenue from online sales was 688.4 billion GBP in 2018. Other data shows the following:
The same statistical set reveals that UK ecommerce sales increase according to the size of the business. During the analysed period (2009 to 2018), companies with 1,000 or more employees had the highest percentage of website sales, however, businesses with 0 to 9 employees did record increasingly higher sales percentages from ecommerce from 2014 to 2018 (from 17.1% to 32.4%). This means that both small and large companies can benefit from working with a web design agency in London.
Our solutions for ecommerce website design in London focus on our clients’ particular needs for starting their business and growing it. We offer attractive and engaging design options that are perfected across platforms and suit the needs of businesses in many sub-sectors. Whether you wish to sell custom-made jewellery online, clothes and shoes or electronics, our team can help you built your online store.
The design of your website can attract customers, or it can make then decide against shopping with you. The design of the ecommerce website can draw in the customer not only visually but also through the entire shopping experience. Seamlessly integrating the brand’s style with the overall user experience is an important step and one that our team specializing in ecommerce website design in London will pay great attention to.
Contact our web design agency in London for more information on our services for ecommerce as well as our pricing.
